On the last Apple special event, Steve Jobs was almost bragging about the fact that 70% of new cars sold in the US this year had (optional!) iPod “integration” available…
Obviously, he didn’t talk about the rest of the world. But most of all, what Steve didn’t tell us, is how crappy the existing “integration” solutions actually are!
At the very same time, I was at Apple Expo 2006 in Paris, checking out what the car manufacturers had to offer…
iPod & Audi TT
Audi was showing off their new TT. Nice car. Wanna check the inside? You gotta ask the blonde to unlock it for you…
This is one of those examples where a picture is worth a thousand words!
I can't help but wonder:
- Where the hell did Podcasting go this year? Massive adoption already? You could say that for RSS, but not for podcast. Has it fallen so deep into the out of sight lows that even Gartner did not see it this year?
- Why did the "semantic web" become the "corporate semantic web"?
- Are Tablet PCs going to stay at the bottom of the trough of disillusionment forever? (I would say yes!)
- What happened to the internet micro payments? Gone forever?
Well, I guess the answers may well be in the full report, which you gotta pay big bucks for.
"Lists and types of bite sized content that offer immediate reward to an attention and time scare audience typically spread further than content which requires more attention. The attention deficit most of us live with is going to constrain the types of ideas that are profitable."
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