En Fr
*Non technical* weblog about the IT world and its trends...

Tags: advertising

06/23/07

English (US) The truth about Safari for Windows

Permalink 03:46:28 am, by Francois Planque Email , Categories: IT business, Web media
Everybody's talking about Apple's release of their Safari web browser for Windows. And everybody's speculating about how Apple needs to convince Windows developers to make their sites iPhone compatible (the iPhone includes Safari) or how Apple wants t… more »

06/16/07

English (US) Subliminal advertising

Permalink 04:01:25 pm, by Francois Planque Email , Categories: Marketing
Nope, this is not the usual funny YouTube video stuff. This one shows the power of subliminal advertising... [video:youtube:ZyQjr1YL0zg] more »

03/30/07

English (US) Why should a legitimate business need to worry about branding?

Permalink 01:02:27 am, by Francois Planque Email , Categories: Marketing
My take on the topic... Why should a legitimate business need to worry about branding? Well, if you wait long enough, any type of business is bound to be commoditized at some point. Actually, they even managed to commoditize artistic creation! They… more »