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Quote of the day - Strategy

04/10/08

English (US) Quote of the day - Strategy

Permalink 02:55:35 am, by Francois Planque Email , Categories: Marketing, Management

"Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond... the creation of that capacity is the purpose of strategy."
- Lord John Browne
Chairman of BP

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