Category: Marketing
12/05/08
The Dip: knowing when to quit and when to stick
I just finished reading "the dip" by Seth Godin. I actually didn't really know what the book was about and I basically picked it up just because it was less than $10 and because I loved previous books by Seth Godin (no doubt he's one of the greatest mark… more »
04/18/08
Some Press Release Q & A
Interestingly enough I just stumbled upon an old IRC conversation where I was asking some PR questions to Robin "Roblimo" Mille, editor of NewsForge. It's pretty old (the file date says April 2004), but I thought it was still interesting...
fplanque:… more »
04/10/08
Quote of the day - Strategy
"Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond... the creation of that capacity is the purpose of strategy."
- Lord John Browne
Chairman of BP more »
01/16/08
Steve Jobs: what's MISSING in the air...
Once again, Steve Jobs gave one of his legendary keynote addresses and once again he announced a lot a nice to breathtaking products and enhancements.
But once again, he left out quite a few details. :(
And once again, I am going to point them out!… more »
11/06/07
The 5 stages of marketing
Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing: Level 1: You don't know about marketing.You are a happy marketing target. Level 2: You understand marketing.You're starting to think you'… more »

