En Fr
*Non technical* weblog about the IT world and its trends...

Category: Marketing

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12/05/08

English (US) The Dip: knowing when to quit and when to stick

Permalink 08:10:00 pm, by Francois Planque Email , Categories: Marketing, Management, Productivity
I just finished reading "the dip" by Seth Godin. I actually didn't really know what the book was about and I basically picked it up just because it was less than $10 and because I loved previous books by Seth Godin (no doubt he's one of the greatest mark… more »

04/18/08

English (US) Some Press Release Q & A

Permalink 05:18:46 pm, by Francois Planque Email , Categories: Marketing
Interestingly enough I just stumbled upon an old IRC conversation where I was asking some PR questions to Robin "Roblimo" Mille, editor of NewsForge. It's pretty old (the file date says April 2004), but I thought it was still interesting... fplanque:… more »

04/10/08

English (US) Quote of the day - Strategy

Permalink 02:55:35 am, by Francois Planque Email , Categories: Marketing, Management
"Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond... the creation of that capacity is the purpose of strategy." - Lord John Browne Chairman of BP more »

01/16/08

English (US) Steve Jobs: what's MISSING in the air...

Once again, Steve Jobs gave one of his legendary keynote addresses and once again he announced a lot a nice to breathtaking products and enhancements. But once again, he left out quite a few details. :( And once again, I am going to point them out!… more »

11/06/07

English (US) The 5 stages of marketing

Permalink 08:47:08 am, by Francois Planque Email , Categories: Marketing
Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing: Level 1: You don't know about marketing.You are a happy marketing target. Level 2: You understand marketing.You're starting to think you'… more »

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