Category: "Marketing"

Facebook vs Google on social advertising

I've been explaining this to people over and over again and I reached the point where I just want to point them to a web page to read through before we can talk some more about it :p So here it is, in a nutshell, the whole deal about Google and Faceboo… more »

The Dip: knowing when to quit and when to stick

I just finished reading "the dip" by Seth Godin. I actually didn't really know what the book was about and I basically picked it up just because it was less than $10 and because I loved previous books by Seth Godin (no doubt he's one of the greatest… more »

Some Press Release Q & A

Some Press Release Q & A
Interestingly enough I just stumbled upon an old IRC conversation where I was asking some PR questions to Robin "Roblimo" Mille, editor of NewsForge. It's pretty old (the file date says April 2004), but I thought it was still interesting... fplanque:… more »

Quote of the day - Strategy

"Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond... the creation of that capacity is the purpose of strategy." - Lord John Browne Chairman of BP more »

Making Money Offline seminar

Making Money Offline seminar
I've been laughing my ass out reading the report about Papa Hari's "Make Money Offline" seminar! Just a couple of quotes to give you an idea: "It was really cool, the way they taught us how to make money, like getting a job or starting a business,"… more »