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The 5 stages of marketing

11/06/07

English (US) The 5 stages of marketing

Permalink 08:47:08 am, by Francois PLANQUE Email , Categories: Marketing

Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing:

  • Level 1: You don't know about marketing.
    You are a happy marketing target.
  • Level 2: You understand marketing.
    You're starting to think you'd better be marketing than being marketed at.
  • Level 3: You master marketing.
    You realize you now have the power to manipulate people and they don't even complain about it (cf #1).
  • Level 4: Steve Jobs.
  • Level 5: Jesus.

2 comments

Comment from: Laura Florence [Visitor] Email · http://www.hotelcasci.com
you actually forgot the 2b) level (where the 90% of the marketers stands still). You aren't capable of doing absolutely nothing - noone really knows what "marketing" means - you read a book about some Japanese general that was using marketing while killing his enemies - et voilà, you're a marketer, you finally found a job!

Cheers from Italy
Laura
11/06/07 @ 15:31
Comment from: sev [Visitor] Email
Digne de Chris Anderson himself.
J'ai pas résisté, je te cite sur ma page facebook !
11/30/07 @ 14:44

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