Category: "Marketing"

Understanding marketing

I received the following in a spam, but I thought I was an interesting image:

You see a fabulous girl/guy at a party. You approach them and say, "I'm fantastic in bed." That's Direct Marketing.

You're at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She's/He's fantastic in bed." That's Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

You're at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

You're at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you're fantastic in bed." That's Brand Recognition.

IT independant innovation... dead?

Two quotes from PHPeverywhere:

"Perhaps the problem is that the computer industry is maturing, so all the cool corners where you could do your own thing in peace are disappearing slowly..."

-John Lim: "Gamma Radiation from Microsoft turns open source advocates into Sulks"

"[We] are caught between a rock and a cheap place, where your software cannot get enough market share in a world dominated by Microsoft (and other BigCos), and at the same time your niche is being commoditized by free software.

The only way to make money in the IT industry nowadays unless you have colossal market share (which you use to eat up niches such as anti-virus software) or are creative enough to compete in the PC-gaming industry, is by combining your products with services. And make sure your services is the main component, otherwise you risk going out of business when your product is commoditized. The whole industry is moving this way, from minnows like my company to giants like IBM (which is the furthest in this transition, buying up Rational and PWC). Sun is learning it the hard way."

-John Lim: Tim O'Reilly: "The Open Source Paradigm Shift"

And make sure you don't miss Eric Kidd's "The Missing Future". Excellent!