En Fr
Off topic topics

Tags: environment

09/30/06

English (US) How Apple got green overnight...

Permalink 05:47:34 am, by Francois PLANQUE Email , Categories: IT business, Environment

At Apple's last special event, after introducing the new iPods, Steve Jobs added this:

"We've got some new packagings for the new nano as well. And it's 52% less volume. This turns out to be an environmentally great thing. Because it dramatically reduces the amount of fossile fuels we have to spend to move these things around the planet."

Isn't that odd?

I mean, I have been religiously watching Uncle Steve's speeches for at least two years now, and I believe this is the first time he's been mentioning the environment in one of his one man shows. More than that, he actually seemed pretty proud about Apple's contribution to the environment.

Well... yeah... I could be almost happy about it... If only Apple was really concerned about the environment! But so far, all I heard is "look we're saving a lot of money on shipping costs and that will help us be cheaper than the Zune".

But there's another reason for Jobs showing his environment friendly side. (Check out their updated environment page on Apple's site).

The real reason is Greenpeace! They came out with a report on how environment friendly consumer electronics manufacturers actually are. And guess what? Apple is close to the last! :(

Read more »

This is were you find the stuff that didn't fit into my more serious blogs.

Search

XML Feeds

powered by b2evolution