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What's MISSING in the MacBook Air...

Once again, Steve Jobs gave one of his legendary keynote addresses and once again he announced a lot a nice to breathtaking products and enhancements. But once again, he left out quite a few details. And once again, I am going to point them out!…...

January 16, 2008 · 4 min · François Planque

The 5 stages of marketing

Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing: Level 1: You don't know about marketing. You are a happy marketing target. Level 2: You understand marketing. You're starting to think you'd better…...

November 6, 2007 · 2 min · François Planque

Steve Job's commencement speech at Stanford (2005)

I've been meaning to post this for quite a long time. But I guess I needed the excuse of b2evolution's new video plugin to actually do it... In case you haven't seen this yet, watch it! It is so inspiring! Steve Jobs at his best!

April 19, 2007 · 1 min · François Planque

Steve Job's commencement speech at Stanford (2005)

I've been meaning to post this for quite a long time. But I guess I needed the excuse of b2evolution's new video plugin to actually do it... In case you haven't seen this yet, watch it! It is so inspiring! Steve Jobs at his best!

April 19, 2007 · 1 min · François Planque

How Apple got green overnight...

At Apple's last special event, after introducing the new iPods, Steve Jobs added this: "We've got some new packagings for the new nano as well. And it's 52% less volume. This turns out to be an environmentally great thing. Because it dramatically…...

September 30, 2006 · 28 min · François Planque