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Subliminal advertising

Nope, this is not the usual funny YouTube video stuff. This one shows the power of subliminal advertising...

June 16, 2007 · 1 min · François Planque

Why should a legitimate business need to worry about branding?

My take on the topic… Why should a legitimate business need to worry about branding? Well, if you wait long enough, any type of business is bound to be commoditized at some point. Actually, they even managed to commoditize artistic creation!…...

March 30, 2007 · 4 min · François Planque