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The 5 stages of marketing

Tonight we came to the conclusion that there are actually five stages to mastering the art of marketing: Level 1: You don't know about marketing. You are a happy marketing target. Level 2: You understand marketing. You're starting to think you'd better…...

November 6, 2007 · 2 min · François Planque

Why should a legitimate business need to worry about branding?

My take on the topic… Why should a legitimate business need to worry about branding? Well, if you wait long enough, any type of business is bound to be commoditized at some point. Actually, they even managed to commoditize artistic creation!…...

March 30, 2007 · 4 min · François Planque