Understanding marketing

I received the following in a spam, but I thought I was an interesting image:

You see a fabulous girl/guy at a party. You approach them and say, "I'm fantastic in bed." That's Direct Marketing.

You're at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She's/He's fantastic in bed." That's Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

You're at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

You're at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you're fantastic in bed." That's Brand Recognition.

Installing & Securing Windows XP (is a tedious task...)

Moving in is such a boring thing to do. Almost as much as moving out. You waste time reinstalling everything you had before, but in different places. You also realize some items don't fit their purpose anymore or don't fit into your new place at all... |-|

I was already feeling bored about this when I crashed my PC, just to make it complete! >:(

Yeah yeah I hear you thinking... a backup saves the day (actually the month), right? I actually had a pretty decent backup... and did not loose any personal data. It's just that reinstalling the whole system & apps is such a pain (no, I had no 'disk image' backup) that I decided I would make the most out of it by switching to XP as a replacement to my aging W2K... That's where it started to hurt! XX(

Actually, I had an XP CD+license available from another PC where I had not installed it... The only problem is that CD was 3 years old. The original flavor of XP.

When you install a 3 years old Microsoft OS, the first thing you gotta do is a comprehensive Windows Update and virtually redownload all the files in a newer version, right? That was my plan...

Full story »

away...

When you have just spent one year between the sea and the mountains in Montpellier, can you still find some place you'd like to go on vacation?

Yes you can!

Bavaria

Sure you could probably find an even smaller village in the middle of nowhere, but this one is where part of my family lives, lost in the Bavarian forest! (Quick note for the international reader: Bavaria is in the south-east of Germany ;) )

I definitely could not live there for a year, especially after the Montpellier experiment (and also because they have no DSL!), but my week there felt like the most brain relaxing experience I ever had. I instantly forgot about the loads of stuff I have to do over here...

Of course, the downside is that coming back is even harder now! Btw, thanx for the 400 (not including spam) emails guys! Please expect a little delay before you get an answer...

I, Robot

I, Robot Went to see "I, Robot" tonight, just to get me out of my boxes for a while...

I was pleasantly surprised. Very pleasantly actually! I love it when you just go for entertainment and before you know it you find yourself thinking about the very deep nature of the human soul. Because that's what it is all about, if you ask me! ;) And, in this respect, this is the greatest movie I've seen since "Fight Club".

I guess the original book is just as good. Well, could be, but I'm pretty sure the actual movie serves it well. The visual effects are really cool. They'll definitely appeal to the geek inside of you! :)

There's two things though that I found a little deceiving:

  1. The pathetically obvious product placements. JVC, Converse, Audi... all over the screen, again and again, and in the dialogues too... Can someone tell those guys that most moviegoers are not blind? Btw, what about "USRobotics"? Do they realize there actually is, ahem... was a company called like that? (of course they must know) The movie doesn't say they've been bought by 3Com... :>>
  2. But the real sad thing is this: when they find out the reason of the robots' unexpected behaviour, this reason actually makes perfect sense... at least in a logical way. Nonetheless, the main characters won't give it the slightest thought before they decide they don't want it and start to fight it... That's really deceiving... IMHO... because I'd say the whole point of the story is to think about those reasons! But I can't really say more or I'll ruin the plot for those who haven't seen it yet...

Anyway, go and watch it! It's really good! Much better than things like the Matrix reloads and the Terminator sequels or even Minority Report if you're expecting that kind of stuff. Actually, I've never seen the late night show that crowded since I'm in Montpellier!

Offshoring/outsourcing software development

This thread in Ask Joel is the most interesting discussion I've ever read abut offshoring/outsourcing software development!

It's getting incredibly long though, so it's really hard to read through. But the first 25 comments are definitely worth reading.

My personal take on the subject is roughly this: I believe software is art more than science. I think the best approach to make it look like engineering is something along the Unified Process - that's what the IT world has learned the hard way for the last 30 years! One golden rule of UP is to have the users and the coders communicating, to have them understand each other's constraints...

This doesn't mean I think nothing can be outsourced, but you certainly cannot carelessly offshore a whole IT department to a place with a radically different culture and expect that communicating with specs will "just work"! :|

If offshoring software development is ever going to succeed we'll need a whole new set of skills and tools (internet being one of them) to master it, and we're not even close! However, I think the experience of open source software projects developped by an international community are an interesting experience to this.

I would probably elaborate on this if I wasn't this busy reading the thread at Joel's right now! :>>